SMART GOALS, what are they?

Smart Goals is a more comprehensive way of setting goals. Having a goal written is better than having none. However, unless the goal can be measured or is attainable, more than likely it will not be met. Smart Goals help you stay on course and help you determine if your goal will be met in the time frame set. It will also show you if you need to modify it in order for you to be successful.

S – Is it specific?

Your goal needs to be specific. Let’s say you’ve realize your goal isn’t just to redesign your website but that it’s actually to increase leads. That’s a good start, but let’s take it further and make it specific. For this example let’s make it this – increasing sales qualified leads by 20%. That is a specific goal.

M – Is it measurable?

Next, we need to determine how we’re going to measure that goal. We need to define what we consider a sales qualified lead and ensure that we have a system in place that can measure it. For this example, let’s say that a sales qualified lead is a visitor who has downloaded a product PDF and visited the website more than once.

A – Is it attainable? 

Make sure that you aren’t setting yourself up for failure. Knowing your industry and your company’s position in that industry, is a 20% increase attainable? Are there that many reachable customers out there?

R – Is it realistic? 

If you’ve determined that a 20% increase in leads is measurable and attainable, you must next ask whether it is a realistic goal, based on what you have to work with. Do you have a budget? Do you have a team or agency relationship that can help you achieve that, or are you on your own and working with no budget but expecting to magically get there?

T – Is it time-bound? 

For a goal to be measured it has to be time-bound. It can’t be a perpetual goal that you hope to one day reach. Goals should be reached or missed and then new goals can be set. For example I want to recruit 2 new people to my team in 7 days. I plan to speak with 5 people every day for seven days.


Now that you made a Smart Goal, this goal can be measured for success. If you miss your goal, that’s ok. You know if it was realistic or not and what’s required of you  to meet the goal… which is very valuable!

Action steps


  1. write down your goals, short term, mid term and long term (vision)
  2. Make each specific
  3. Make it measureable
  4. Make It obtainable, you want to make $10,000 a month working 5 hours per week. If you are just starting out, this is neither attainable or realistic. A more realistic goal would be to make $2,000 per month within 90 days working 10 hours per week. Or $10,000 per month in six months working 15 hours per week.